Digital Brand Revamp Collaborated in the UX-driven redesign and implemented an interactive hero carousel that modernized the site and increased first-visit engagement by ~35%.

Business Scale & Impact Supported the digital presence of a family-run engineering firm generating ≈ $4M in annual revenue — improving lead capture and discoverability across product lines.

Product Navigation & Discovery Built a multi-level, searchable product taxonomy for 20+ engineering product lines, cutting average search time in half and boosting product page views.

Performance & SEO Optimization Improved page speed and user experience by ~30% through image lazy-loading, asset minification, and technical SEO tweaks — delivering measurable visibility gains.